Point N Paint As Seen On TV Painting System Kit: Used Point Of Sale Systems

Point N Paint As Seen On TV Painting System Kit

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Window and Interior Display: The Principles of Visual Merchandising: Point Of Sale Merchandising

Window and Interior Display: The Principles of Visual Merchandising

Window and Interior Display: The Principles of Visual Merchandising - Preface

The artistry of the displayman is not unlike that of the theatrical producer. Behind the drawn curtains of his store windows he sets his stage carefully. From his knowledge of the techniques of balance and layout, correct lighting, and color harmony he prepares the setting for the actors. Only in his case the actors are the merchandise on display, and the sales message is the play. Passersby make up a varied and critical audience.

The skill of the professional displayman has brought about the recognition of window display as one of the most forceful media for sales promotion today.

This text attempts to incorporate in a detailed pattern the principles essential to good visual merchandising. May it serve the reader as a guidepost to successful selling.

-Robert Kretschmer

Contents

1. DISPLAY AND SALES
2. DISPLAY DEPARTMENT PERSONNEL
3. MACHINES AND MATERIALS
4. STRUCTURAL EQUIPMENT
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