Inspired!: Take Your Product Dream from Concept to Shelf
Inspired!: Take Your Product Dream from Concept to Shelf - The definitive reference guide for developing, launching, and rolling out a new productEach year, thousands of new products are introduced to market. Most fail. What's worse is it doesn't have to be this way. The fact is product failure is rarely the result of either a lack of need or desire for a product, but, rather, is due to an entrepreneur who lacks the know-how to successfully develop, launch and rollout his or her product. Inspired! Take Your Product Dream from Concept to Shelf helps entrepreneurs to successfully navigate the marketplace, avoiding the common mistakes most people make, while finding traction faster, and building an attractive brand that players across the value chain will want will want to buy.Provides readers with inspiring true stories and anecdotes, as well as insightful interviews with top entrepreneurs and merchandisersPresents invaluable research as to producers, designers, distributors, and retailersDivided into three easy-to-follow sections – Developmen
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